During term I have no time to read magazines, so now I’m a free woman I’m catching up on everything I’ve missed. I tend to mentally group fashion magazines into weeklies, glossies, and arties. The glossies are my comfort zone but when it comes to reading arty magazines I always feel like I’ve turned up to a house party wearing the wrong clothes. And moreover, I often find their layouts pretty distracting, making it hard to follow the copy. But Wonderland, you are a revelation. I wanted to try out either Wonderland or Pop and both had Taylor Swift on the cover (what’s the deal?) so I nearly lost my nerve but went for the first one in the end. I could go on about it for a really long time which would a) be boring, as I’m pretty late to jump on this bandwagon and b) be unhelpful, as my experience is obviously going to be different to yours. So to keep things brief here are three of my favourite things about the magazine:
1. I came away feeling like I’d actually learnt something. I loved their ‘Inventory’ pieces – short, informative, and always on something I couldn’t have discovered by browsing the internet. Also the topics were nicely varied, from an introduction to singer-songwriter BeBe Black to the 411 on Cartier’s ‘Paris Nouvelle Vague’, a ‘collection inspired by seven different Parisian moods’. Sure, I’ll probably never be able to afford Cartier in my lifetime but the idea is charming, and I appreciate an editorial process that chooses its content based on that charm rather than just commercial potential.
2. The sheer volume of high quality, inventive fashion and beauty work. I don’t know if quantitively Wonderland does produce more than other magazines on this front, but there was something about how different each piece was, and the fact that they had been laid next to each other, that gave this aspect of the magazine a real force. Normally I don’t pay much attention to the make up in fashion shoots, or the fashion in make up shoots but the editors got it bang on with balancing the two and making them really work for each another. Also another huge positive for me was that Wonderland includes both female and male fashion. I often veer between really quite ‘girly’ looks and more androgynous ones so I’m pretty into men’s fashion too. But also it changes Wonderland from a women’s magazine to a cultural magazine – including both genders gives the fashion an aesthetic frame, rather than a ‘wear this to highlight your curves’ slant or whatever. I love the fashion of magazines like Vogue which manage to take an aesthetic approach without including both genders, but it’s a really nice aspect of Wonderland. Also I have a huge issue with Page 3 (more on that to come) and so the profusion of male nudity was a welcome antidote to the sexualised, gratuitous female nudity which is far too prevalent in British media.
3. The emphasis on music. I get the impression from this issue that Wonderland is more interested in creatives in general than it is in packing its pages full of any celebrity it can get its hands on, but there is a particular emphasis on musicians. Wonderland is the first fashion magazine that I’ve ever seen an ad for an album in which has to testify to its interests, and there were certainly plenty of artists – especially ones I’ve never heard of before – featured. Lou Doillon was an excellent inclusion as she neatly treads the line between the worlds of fashion and music, especially given who her parents are. Often fashion seems a compulsory add-on for musicians but Wonderland makes those worlds collide with great skill.
And finally, my favourite thing about this specific issue: the theme, ‘outspoken’. ‘Outspoken’ is often used in reference to people who are simply rude or obnoxious, but to me ‘outspoken’ should be about having the courage to speak up for something you care about. And that’s something I think is a fantastic attitude, one the world needs to have more of. All in all I’d definitely buy Wonderland again.